I take businesses apart and put them back together. Then I write about it.

Thirty years across a strange collection of rooms: construction sites, PwC boardrooms, a $4B start-up, SAP's cloud business, Indian ministries, and now the workshops and back offices of American owner-operated companies. Margin Notes is where I write down what those rooms have in common.

These days I build bespoke agentic software at Unnamed Firm— the argument for which is in the essay I'd start with: The End of the Software Class System.

A middle-aged man with light brown hair, wearing a dark suit and white shirt, posing against a plain gray background.